Give your Brand a Foothold with Custom Logo Mats

When deciding if a business can benefit from a custom imprinted logo mat - perhaps first ask this question:

Does the business have an entrance?

Because if the answer is yes - you should certainly consider adding custom printed logo mats to your brand tool kit!

Custom Logo mats are an attractive and practical branding tool that can:
  • Boost awareness of your brand
  • Improve safety
  • Reduce back pain
  • Contribute to a cleaner workplace
Entrances are the obvious choice for where to add your branded message - but you can also achieve great results by positioning additional logo mats at your point of sale - or perhaps close to a significant product display. This opens up a new, previously untapped avenue for branding. Consider how most companies are already using window displays and shelving areas to their fullest. The branded mat will draw and hold attention in an area free from competition for attention - so that you can use them strategically to help certain areas stand out. The vast majority of visitors to any place of business will stop and notice floor graphics. The possibilities are endless, and it has never been easier to achieve a beautiful and durable custom floor mat.

Are you planning to exhibit at a trade show? Your success at a trade show depends on making a positive impression with visitors quickly. What better way to welcome potential customers than with a branded, vibrant entrance mat? The overall visibility of your booth will be improved, and your impression on visitors will be much stronger.

For any promotion we expect a certain cost per impression. How many people will view your message, and what value does that hold for your business? One of the best things about a personalized mat is that it is always working. Much like a billboard - once put in place, a logo floor rug is always quickly creating an impression on your audience as they encounter it. The average cost of per impression for a promotional floor mat is a fraction of the cost of traditional advertisement - with a much longer shelf life! Your message can be clearly seen 24 hours a day, and year round - try achieving that with an outdoor billboard!

Also it is increasingly important to consider the safety of where you do business. The national safety council reported that in 2016 there were 239,410 injuries and 702 deaths from preventable falls at an American workplace. 85% of all Workers compensation claims are from slip and fall accidents. In 50% of slip and fall injuries - the direct cause is “Inadequate Flooring.”

All models and styles of our logo mats are designed with safety in mind. The custom logo mats that we offer feature a standard rubber non-slip rubber backing that will improve overall traction and safety. While sharing your branded image - you are contributing to a safer workplace! Also consider the practical nature of having your entryway free of dust, dirt, and water. Very few displays will work as hard making impressions on your audience while also contributing to a cleaner and more attractive place of business!

Many companies will resort to renting generic, unbranded floor mats. Why throw money away each month when you could purchase your own mats that reinforce your brand awareness? Renting floor mats gives you an unbranded solution at a high price - you could be saving hundreds of dollars each year with a superior product!

There are few products that can work as effectively and dependably as a custom floor mat. When deciding how next to upgrade your branding game in 2020 - consider giving your brand an added foothold with Custom Logo Mats!

Comments

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