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Showing posts from October, 2019

Activate your Audience!

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Trade shows are hard work! Regardless of whether it is your first show, or 100th - trade shows represent a sizable investment of your money and time. With all of this investment, your primary goal should be to develop a list of qualified leads. What is the biggest obstacle to doing this? Low engagement at your show booth! Encouraging engagement is the surefire way to make a memorable impression at any event. What do we mean by engagement? In the context of your event - it means interaction. Getting people to notice your display and read it is great - but is it enough? Considering how many displays the average attendant may encounter, how likely is it that your display will stand out in their memory? By getting your audience to interact with your brand you are creating a memorable experience that can be tied to powerful emotions. Consider what kind of experience you want to create, does it align with the values of your company? If you are a fun, vibrant company - could there be

Don't Scare Away your Customers!

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Don't Scare Away your Customers! When people view your trade show booth or branded event, they experience different emotions. Is this a dependable business? Does this business align with my ideals? Is this an exciting and innovative company? Depending on how they feel - they could either engage with you, or stay far away! How do you convey these feelings? You guessed it - Branding. Unfortunately there are plenty of businesses that fall into the trap of "under branding" their space with tired, old displays- or not using enough to make themselves seen and remembered. Trade Shows are important. Not only can they give you huge advantages in networking and lead development, but they also represent a big investment of time and money. Why do businesses continue to attend these shows? Because they can work! We have all passed by the booths that show you little more than a bare table with a single seated attendant and (if you're lucky) a few pieces o

Get More Mileage from your Promotions!

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Get More Mileage from your Promotions! One of the best situations can be one of the most stressful - your customer has a big planned event coming up, and they want some promotion ideas!  Where do you start? Did you know that when you call your dedicated Account Manager -  we can brainstorm your event together ? We can put together product suggestions and visuals to help you steer your customer to their goals. What if all the information you received was - " An outdoor event featuring cars "? Traditional products, such as our  Pop Up Canopies , or even our  Premium Flag Displays  are familiar to many, and can certainly fulfill the needs of most events. But why think only inside the box? Why not show your customer all of the possibilities for their event - and  become a SUPERHERO  to that customer? For starters - how about we  cover the Parking Posts ? Adding barricades covered with our  Custom Barricade Covers  will also turn a mere "location&qu

Outdoor Promotion Season is Here!

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Outdoor Promotion Season is Here! So you've decided on your message, and you have worked with your design so that your branded message looks perfect!  What next? To get your message seen - find out where your audience is and get  VISIBLE! Autumn is a great time to promote outdoors - milder weather and outdoor events bring huge amounts of foot traffic. How do you get these huge crowds to notice you?  We've got it covered! Our  Inflatable Flags  and  Inflatable Arches  turn your branding into a towering, beautiful beacon! They also require no attachment to a running blower- so enjoy the freedom to move them exactly where you need without the hassle and noise! Our  Pop Up Canopy Tents  give your brand added function by providing an eye-catching branded shelter. Looking to engage more with people passing by? Canopy Tents are a great solution! Our  Table Throws  are a well loved classic. Why? Because in no time they take a plain surface and transform it