Activate your Audience!

Trade shows are hard work! Regardless of whether it is your first show, or 100th - trade shows represent a sizable investment of your money and time. With all of this investment, your primary goal should be to develop a list of qualified leads. What is the biggest obstacle to doing this? Low engagement at your show booth! Encouraging engagement is the surefire way to make a memorable impression at any event. What do we mean by engagement? In the context of your event - it means interaction. Getting people to notice your display and read it is great - but is it enough? Considering how many displays the average attendant may encounter, how likely is it that your display will stand out in their memory? By getting your audience to interact with your brand you are creating a memorable experience that can be tied to powerful emotions. Consider what kind of experience you want to create, does it align with the values of your company?
  • If you are a fun, vibrant company - could there be an interactive game for visitors to play at your booth? For example, adding a fun Bag Toss Full Wall to your Canopy can be a great ice breaker to create a sense of excitement!
  • If you specialize in new, innovative technology - can you create “Wow!” moments in your product presentation to cultivate a sense of wonder? Consider displaying new and interesting products in a novel and eyecatching way, such as our SpectraBlade 3D Fan Display!
  • Companies that position themselves as a source of creativity - are you encouraging your visitors to think outside the box with you? Consider setting yourself apart with LED technology for unique visuals - like our Lightbox Booth Displays or LED table covers

Once you bring your customers to you - what next? One often overlooked factor is your booth attendants themselves. Are they relying on your printed materials to do the work - instead of actively engaging with your visitors? Prepare your team to activate! Eye-contact, a friendly and positive demeanor, in combination with carefully prepared lead questions can work wonders. You have worked hard to get your booth ready and to bring your team to the show- give yourself the tools to succeed with the right displays and the right strategy! At the show your priority is developing relationships - not handing out flyers. With the right experience - you'll find you rely less on the printed materials, but they will certainly be used by the visitors you just impressed. Your printed materials will remind them of their positive experience long after the show! Do you have the products and strategy to make your next event exceed your goals? Call your Account Manager - We're Here to Help!




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