Making the Most of your Trade Shows! Part 1



The most common size of a trade show booth is 10x10. This space needs to be able to comfortably include you, your products, and most importantly, all of your visitors! Consider how your competitors in your industry will be exhibiting. To stand out, you may consider a size comparable to your peers. Depending on your company size, amount of products, and your goals, 10ft x 10ft may not be large enough.

A common mistake many first time exhibitors make is building their space around a table. Consider how approachable a standing representative is compared to one that is seated behind a table. You want to invite people to engage with you in an attractive and friendly area, and unfortunately a table can serve as a barrier that can turn people away. If you truly require a surface for your literature, as a compromise - consider a counter where representatives can stand up and face your visitors.

Is your space inviting? Plan your display items so that you allow for the easy flow of people into the space. Provide space enough that people can view each product from multiple angles. Resist the urge to put every possible product into your booth space - because a cluttered area will actively repel your target audience.

Is your space comfortable? Carpeted areas - or (even better) padded carpeted areas do cost extra, but your prospective customers (and also your trade show team) will be significantly happier and more comfortable to stay for a while in your space because of it. A comfortable visitor is more likely to engage with you. Additional lighting and potted plants can also help create a positive atmosphere. If you want to invite lengthier conversations, consider comfortable and inviting seating. Consider the needs of your visitor. Many booths will hand out snacks or drinks. A drink of water can be invaluable during a trade show! Public USB charging ports for cellphones/devices are another sure fire way to create goodwill to your visitors.

Your focus here is on the overall experience of your prospects - and to ensure your visitors have a positive impression that stays with them. With all of this in mind - is your space ready to work for you?

Questions? Give us a call!

Next, how do we manage and achieve our objectives for each trade show?
Coming up in Part Two!

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