Making the Most of your Trade Shows! Part 1
The most common size of a trade show booth is 10x10. This space needs to be able to comfortably include you, your products, and most importantly, all of your visitors! Consider how your competitors in your industry will be exhibiting. To stand out, you may consider a size comparable to your peers. Depending on your company size, amount of products, and your goals, 10ft x 10ft may not be large enough. A common mistake many first time exhibitors make is building their space around a table. Consider how approachable a standing representative is compared to one that is seated behind a table. You want to invite people to engage with you in an attractive and friendly area, and unfortunately a table can serve as a barrier that can turn people away. If you truly require a surface for your literature, as a compromise - consider a counter where representatives can stand up and face your visitors. Is your space inviting? Plan your display items so that you allow for the easy flow of people...