Activate your Audience!
Trade shows are hard work! Regardless of whether it is your first show, or 100th - trade shows represent a sizable investment of your money and time. With all of this investment, your primary goal should be to develop a list of qualified leads. What is the biggest obstacle to doing this? Low engagement at your show booth! Encouraging engagement is the surefire way to make a memorable impression at any event. What do we mean by engagement? In the context of your event - it means interaction. Getting people to notice your display and read it is great - but is it enough? Considering how many displays the average attendant may encounter, how likely is it that your display will stand out in their memory? By getting your audience to interact with your brand you are creating a memorable experience that can be tied to powerful emotions. Consider what kind of experience you want to create, does it align with the values of your company? If you are a fun, vibrant company - could there be ...